361 Degrees reported revenues rose 8.0 percent in the first half to RMD 6.2 billion (~$914mm). Profit attributable to equity holders increased by 8% to RMB 926 million (~$137mm)

361º Kids business recorded revenue of RMB1.35 billion (~$200mm), accounting for approximately 21.9 percent of the company’s total revenue, and representing a year-on-year increase of 6.8 percent.

Revenue from e-commerce business amounted to RMB1.99 billion (~$295mm), and accounted for 32.3% of the Group’s total revenue, representing a year-on-year increase of 9.5 percent.

361 Degrees’ Board has resolved to declare an interim dividend of 22.2 HK cents per ordinary share for the period under review, representing a dividend payout ratio of 45 percent.

Chairman Commentary

Ding Huihuang chairman, said, “In the first half of 2026, the global economy continued to show signs of fragmentation, with heightened geopolitical tensions further increased uncertainty. However, China’s economy maintained steady and positive momentum, driven by policy guidance and endogenous resilience. Domestic demand for sports consumption continued to be unleashed, with the event economy and outdoor sports emerging as the core industry growth drivers. Driven by the growing popularity of national fitness, consumer demand for sports goods shifted from meeting basic functionality to professional, scenario-based, high-quality, and value-driven consumption. This clear structural upgrading trend in the industry has created a favorable operating environment supporting the Group’s sound operations.”

As of June 30, 361 Degrees had a total of 5,076 361º branded stores in the Chinese mainland.

The Super Premium Store format continued to expand. As of June 30, a cumulative total of 187 Super Premium Stores had been launched nationwide. Huihuang said, “Built on the innovative model of ‘thousand-square-meter space, comprehensive multi-category coverage, and one-stop self-service shopping,’ the Super Premium Store has established a proven model for channel innovation.”

He said 361 Degrees further elevated its omnichannel positioning in China through a partnership with JD Instant Delivery that enables customers to receive fast local delivery from nearby physical retail locations. Huihuang added, “At the same time, we continued to enhance the capabilities of frontline retail staff into versatile talents equipped with full-domain operational capabilities, thereby enhancing service quality and sales efficiency.”

Outside of mainland China, 361 Degrees had 1,167 offline points-of-sale (POSs) in overseas markets covering regions such as the Americas, Europe, and regions alongside China’s global Belt and Road Initiative, while actively expanding into global markets through cross-border e-commerce platforms and standalone sites. Overseas retail sales achieved a year-on-year increase of over 80 percent in the half and overseas cross-border e-commerce sales marked a year-on-year increase of over 140 percent, “demonstrating significant effectiveness of our internationalization efforts,” said Huihuang.

Huihuang added that the e-commerce business “remained committed to a differentiated exclusive-product strategy. Capitalising on emerging consumer trends in sports such as tennis, badminton, and pickleball, it achieved simultaneous growth in both revenue and operational profitability. In addition, ONEWAY, a Finnish professional outdoor brand, achieved a breakthrough in the Greater China market, with multiple outdoor products receiving positive market feedback.”

As of June 30, the number of 361º Kids POSs reached 2,202 in the Chinese mainland, anchored by fifth-generation stores and Super Premium Stores. Huihuang said, “361º Kids continued to consolidate its first-mover advantage in the kids’ sportswear market, maintaining steady and robust growth.”

Regarding 361 Degrees’ outlook, Huihuang said, “On behalf of the Board, I would like to express our sincere gratitude to all shareholders, friends from all sectors, dedicated employees, and partners for their long-standing trust and support for the development of the 361º Group. Looking ahead to the second half of the year, the 361º Group will reinforce its brand positioning as “professional, youthful, and internationalised”, focus on technological innovation and brand building, accelerate penetration into segmented scenarios, and build a high-value, multicategory sports product ecosystem. We will steadily advance the execution of our strategic initiatives, continue to cultivate high potential emerging markets globally, create long-term value for our shareholders, and contribute to the high-quality development of China’s sports industry.”

Image courtesy 361 Degrees

审核：雒霞