Willie Tan, CEO of Skechers China. [Photo provided to chinadaily.com.cn]
Willie Tan, CEO of Skechers China, South Korea and Southeast Asia, has said China remains one of the company's most important global markets.
"Looking ahead, we remain confident in the long-term potential of the Chinese market and the resilience of China's consumer market," Tan said.
"Skechers will continue to strengthen its localized operations across research and development, manufacturing, supply chains and retail channels, while stepping up investment in the market.
"In product development, we combine our global comfort technologies with local consumer insights to create products tailored to Chinese consumers. In manufacturing, we are expanding local production capacity and strengthening supply-chain efficiency to respond more quickly to evolving market demand," he added.
"Across retail operations and customer engagement, we are enhancing our omnichannel network by further integrating online and offline operations to better serve consumers across different regions and demographics," said Tan.
"We will continue to deepen investment and innovation in China, strengthen our localized operations and pursue long-term growth alongside the Chinese market and local partners."
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