Nike’s revenues were up 1% at US$11.7 billion on a reported basis and down 1% on a currency-neutral basis. Nike Direct revenues were US$4.5 billion, down 4%, while wholesale revenues rose 7% to US$6.8 billion.
Nike President and CEO Elliott Hill said the company made progress through its “Win Now” strategy in North America, Wholesale and Running, but noted further improvement is needed across all markets. CFO Matthew Friend said recovery will vary across business segments as Nike manages external headwinds.
Revenues for the Nike Brand were US$11.4 billion, up 2% reported and flat currency-neutral, with growth in North America offset by a decline in Greater China. Converse revenues fell 27% to US$366 million. Net income was US$727 million, down 31%, and the effective tax rate rose to 21.1% from 19.6% last year.
Nike X Jacquemus
In September 2025, Nike and Jacquemus collaborated to reimagine the original Moon Shoe, blending the silhouette’s running heritage with a sleek, minimal ballet-like aesthetic that features a ruched nylon upper and a leather Swoosh and heel counter. The Nike x Jacquemus Moon Shoe has been available since September 29 on jacquemus.com before launching across SNKRS and select Nike retail locations on October 6.
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