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GOAT group reaches wider sneaker audience

2026-04-13

Source:footwearbiz

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GOAT Group has launched Sneakers.com, which it claims is a one-stop platform for everyday sneaker shoppers.

According to the company, the site offers a curated selection of footwear from trusted brands, with an average price of $70, targeting the largest segment of the footwear market.

The company says Sneakers.com is designed to provide quality, value and a seamless shopping experience, using the operational infrastructure that underpins GOAT Group’s other brands.

Co-Founder and CEO Eddy Lu is quoted as saying the platform allows the company to reach a broader audience without compromising on quality or trust.

GOAT Group operates five brands - GOAT, Flight Club, Grailed, Sneakers.com and alias - and serves over 60 million members in 170 countries.

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