The Japan-based sportswear group ended the 2025 fiscal year with double-digit sales and profit growth, driven by strong global demand across the performance and lifestyle product categories.
In the fiscal year that ended on the 31st of December, Asics reported net sales of 810.9 billion yen (4.45 billion euros), which represents an increase of 19.5% (or 19.4% on a currency-neutral basis), as compared to the previous fiscal year. This performance was driven by strong growth across all regions.
In Japan, the company’s full year net sales grew by 22.7% year-on-year to 204.2 billion yen (1.12 billion euros). This growth was supported by the performance of the Onitsuka Tiger brand and the performance running category, with net sales rising by 34.7% and 44.7%, respectively.
Asics maintained its steady growth in Europe in 2025, with net sales rising 25.9% year-on-year to reach 225.8 billion yen (1.24 billion euros). This was mainly driven by growth in the SportStyle category, which increased by 45%.
Despite the closure of unprofitable stores and a strategic reduction in e-commerce sales, net sales in North America grew by 4.6% year-on-year to 141.2 billion yen (774.3 million euros).
Meanwhile, on a comparable basis to 2024, the company’s net sales in Greater China grew by 19.9% to 120.5 billion yen (660.7 million euros), and those in Southeast and South Asia increased by 33.4% to 49.8 billion yen.
In the full year of 2025, Asics reported a 42.4% year-on-year rise in operating profit to 142.5 billion yen (781.4 million euros), while profit attributable to the owners of the parent company increased by 54.7% to 98.7 billion yen (541.2 million euros).
2026 Outlook
The Japan-based company forecasts net sales of 950 billion yen (5.21 billion euros) for 2026, which would represent year-on-year growth of 17.2% (16.7% on a currency-neutral basis). Operating profit is expected to rise by 20.0% to 171.0 billion yen (937.7 million euros) and profit attributable to owners of the parent company is expected to rise by 11.4% to 110.0 billion yen (603.2 million euros).
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