Claire Wood Courtesy of Brooks Running
Brooks Running has named former New Balance and Sorel executive Claire Wood as vice president of footwear product strategy.
In her new role, Wood will lead
Brooks’ footwear product line management, merchandising, and product marketing teams with the goal of elevating how the brand connects long-term vision to product creation and go-to-market strategy, the company said.
Brooks added that this newly created role is “designed to further accelerate the brand’s industry-leading focus on performance footwear.”
>Wood joins Brooks from Sorel, where she most recently served as vice president of product creation and global footwear. At Sorel, she led design, development, and product management while working to drive a multi-year product and process transformation for the last six years.
Prior to Sorel, Wood spent over a decade at New Balance, advancing to global product director and strategic business manager of performance running, where she played a key leadership role in the brand’s running business. Wood also served as a visible leader and spokesperson for the category, working closely with elite athletes across track, field, and road racing to translate performance insight into scalable innovation.
But her
new role at Brooks is a homecoming of sorts. Wood began her career at Brooks as a field marketing representative and later as one of the brand’s first‑ever footwear product line managers, helping shape the early evolution of the Brooks Ghost, now one of the brand’s best-selling performance running shoes.
“Brooks has always held a place in my heart,” Wood said in a statement. “This brand has an unmatched focus on the runner and I’m ecstatic to work with such a deeply committed team to connect creativity and craft that runners can feel from the first step.”
Carson Caprara, senior vice president of footwear and apparel at
Brooks Running, added that Wood will bring “exceptional clarity” to how product strategy translates into meaningful runner experiences.
“Claire’s creative leadership and bold thinking will strengthen how we deliver cohesive, runner focused footwear at scale – while continuing to support Brooks’ innovation forward approach to performance footwear,” Caprara said. “I’m so thrilled she’s returning to Brooks.”
The Seattle-based athletic brand said Thursday that it achieved another record-breaking year of global revenue, with sales increasing 16 percent year-over-year. The private company did not disclose dollar amounts in its latest report.
By region, Brooks noted that North America saw 13 percent growth in 2025, while in Europe, Middle East, and Africa (EMEA) grew 22 percent, and Asia Pacific and Latin America (APLA) jumped 66 percent last year. China sales increased a whopping 245 percent, Brooks added.
These results contributed to a 14 percent compound annual growth rate over a nearly 25-year growth period, the company said.
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